Testimonials · Factory Conversations

What changed on the floor. In the owners’ own words.

Conversations with the people who run India’s print and dye houses, a year or more after their digital factories started on Textile Designer AI. Numbers, friction, and what they tell their designers.

Episode 01 · 23 min · English

From four days to four minutes: a print house 15 months on AI

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Aaditya, Director, Suchitra Dyeing & Printing. In conversation with Aditya Khemka, Textile Designer AI.

A saree is six metres long with no repeat. Designing one from scratch used to take three or four days. Fifteen months after the design team started on the platform, Aaditya goes through what changed: lead time, daily metres, headcount, how customers approve a sample, and what held the designers back.

3 to 4 days

3 to 4 minutes

Lead time for a saree design from scratch.

1 lakh

2 lakh metres a day

Production across digital, flatbed and rotary, fifteen months on.

26

30 or 31 designers

The whole design team, while output doubled.

“That lead time has gone from three to four days to, I think, three to four minutes.”
Aaditya, Director, Suchitra Dyeing & Printing · 2:37
“It is not here to take our jobs. It is going to promote how to increase our output.”
Aaditya, Director, Suchitra Dyeing & Printing · 12:39

What the designers hit first

  • Typing in English.

    The biggest resistance in the digital factory was the prompt box, not the AI. (15:34)

  • Tools that take a file, not a sentence.

    Colour Matching, Repeat Set and the rest run on the design itself. (16:12)

  • Sampling over a cup of coffee.

    The customer calls out changes and the revised blanket is back before the cup is empty. (8:05)

Next episodes

  • Episode 02: Suchitra’s head designer (Hindi, English subtitles)
  • Episode 03: Rivaa Exports: one year on AI
  • Episode 04: Rivaa’s head designer (Hindi, English subtitles)

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